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As a digital marketing professional, I am always on the lookout for the latest trends and technologies that can enhance my skills and help me stay ahead of the game.

This year, we are can expect to see a host of new digital marketing trends and technologies that will shape the industry and transform the way we do business.

In this article, I will share some of the emerging trends and technologies that we all should watch out for this year.

The Rise of Voice Search

Voice search is rapidly gaining popularity, and it’s not hard to see why. With the rise of smart speakers like Amazon Echo and Google Home, consumers are turning to voice assistants for information and entertainment.

50% of Americans use voice search functions every day, according to Oberlo. As a digital marketer, it’s important to optimize your website for voice search by incorporating long-tail keywords, natural language, and conversational content.

Augmented Reality

Augmented reality (AR) is another technology that’s set to transform the digital marketing landscape in 2023. AR allows customers to experience products and services in a virtual environment, making it easier for them to make informed purchasing decisions.

For example, Ikea’s AR app lets customers visualize how furniture would look in their homes before making a purchase. As a digital marketer, you can leverage AR to create immersive experiences that drive engagement and increase conversions.

Artificial Intelligence

Artificial intelligence (AI) is not a new concept, but it’s becoming increasingly sophisticated and accessible. This year we can expect to see more businesses leveraging AI to automate processes, personalize customer experiences, and gain insights into consumer behavior.

In 2020, 1.8 million jobs ended due to AI, but 2.3 million new positions were also created, according to search logistics. it is believed that 97 million people will be needed for employment in industries related to artificial intelligence by 2025. As a digital marketer, you can use AI to analyze data, predict consumer behavior, and optimize marketing campaigns.

Interactive Content

Interactive content is content that engages the user and encourages them to act. In 2023, we can expect to see more businesses incorporating interactive content into their marketing strategies.

Examples of interactive content include quizzes, surveys, polls, and interactive videos. Interactive content is effective because it creates a personalized experience for the user, which can increase engagement and drive conversions.

Chatbots

Chatbots are AI-powered tools that can interact with customers and provide personalized support. In 2023, we can expect to see more businesses incorporating chatbots into their customer service strategies. Chatbots can handle simple queries, freeing up human support staff to handle more complex issues.

Demand Sage states that the chatbot market value is $137.6 million in 2023. By 2025, its estimated worth will be $239.2 million. With an average of 17 interactions each day handled by customer service representatives, firms can save up to 2.5 billion hours by implementing chatbots.

Influencer Marketing

Influencer marketing has been around for a while, but it is becoming increasingly important in the digital marketing world. Influencers are individuals with a significant social media following who can influence their followers’ purchasing decisions. Businesses are partnering with influencers to promote their products and services, increasing their reach and credibility.

The rise of micro-influencers is another trend that is changing the influencer marketing landscape. Micro-influencers have a smaller following than traditional influencers but have a more engaged audience. This makes them an attractive option for businesses looking to target a specific niche.

Video Marketing

Video marketing has become an essential part of most businesses’ marketing strategies. Video content is highly engaging and can be used in a variety of ways, from product demos to social media ads. The rise of platforms like YouTube, TikTok, and Instagram Reels has made video marketing more accessible than ever before.

Businesses are using video marketing to tell their brand story and connect with their audience on a deeper level. They are also using video content to provide educational resources, like tutorials and how-to guides.

Final Thoughts

The digital marketing landscape is constantly evolving, and it’s important to stay up to date with the latest trends and technologies. In 2023, we can expect to see a rise in voice search, augmented reality, artificial intelligence, interactive content, and tech savvy marketing approaches.

By incorporating these technologies into your marketing strategy, you can create engaging experiences that drive conversions and increase customer satisfaction.

If you need help navigating these emerging digital marketing trends, don’t hesitate to reach out to me. My team and I will be happy to create a personalized marketing strategy that leverages the latest technologies to drive business growth. Click here to schedule a strategy session.